Without trust, a marriage or a friendship cannot function. That is why drug addictions are so devastating. Infidelity can compromise trust in a marriage, leaving one or both spouses wondering about the activities of the other while they are away. Similarly, consumers need to trust a company before they give they make a purchase. In this digital era, people are afraid of things like fraud. They are not hasty to make an online purchase. This is why it is important to follow the lead of companies such as IC Media Direct, who is one of the leaders in online reputation management. They urge companies to keep track of the potential threats on the Internet.
Watch Out For Competitors
The term ‘fair play’ is not in everybody’s vocabulary. This truth often emerges during political seasons. One candidate may do everything to ruin the reputation of the rival candidate. From uncovering past transgressions to outright fabrications, people are merciless when it comes to beating the competition.
The same can be said in the realm of business. Many companies traverse the boundaries of business ethics and anonymously post articles on the Internet that smear their competitors. They could say that an illness was going around a restaurant or that a gas station sold illicit drugs under the counter. It does not matter if these things are true. People will either believe them or avoid them just to be cautious. ICMediaDirect advices that companies keep watch on the Internet for this sort of threat. Ensure that proper SEO practices are being conducted to defend against this possible activity.
If an employee is fired or if she quits, she will probably have a negative perspective of the company. She might attempt to relay alleged poor business practices, deterring customers or potential employees. When consumers see this, they will come to distrust the company. A firm grasp on the company’s Internet reputation can help to combat this.
SEO is a powerful tool. It can mitigate the threat of the person who might have a grudge against a company or a rival competitor out to steal customers.